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Ask better questions

Sam Okoye

4 min

Ten prompts our customers use every week, and why they work.

The problem

Every company has more data than ever and fewer people who can use it. The bottleneck is not storage or compute. It is the queue of questions waiting for someone who knows SQL.

A better way

Plain-English questions, answered with the query attached. People get speed, analysts keep control, and the numbers stay consistent because everyone uses the same definitions.

The best metric is the one everyone agrees on before the meeting starts.

Where to start

Pick the five questions your team asks every week. Define them once. Let everyone ask the rest.

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